Measure. Add all ingredients to a small bowl. I like to weigh the chipotle and paprika if I'm being picky, but measuring spoons are fine for home cooking.
Whisk. Stir thoroughly until the brown sugar is evenly distributed and the color looks uniform. Taste a tiny pinch and adjust salt or sugar as needed. (Tip: a light tasting tells you whether you prefer brighter or sweeter blends.)
Jar it. Transfer the mix to a clean, dry airtight jar. Label with the date.
Store. Keep in a cool, dark place. Use within 6–12 months for best aroma.
Use. Use ½–1 tsp per serving as a finishing spice or 1–2 tbsp per pound as a rub for meat, tofu, or vegetables. Add lime at the finish for brightness.
